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CONTEÚDO
Project ECOturbo featured in ABCDesign magazine
PROBLEMS:
The current cost reduction scenery, power crisis, among other factors demand a better efficiency of the products in order to help ensure a bigger market space.
SOLUTION:
The creation of a new layout for the bodywork and the air exit nozzle of the current ventilator.
SAME CONSUMPTION, BETTER PERFORMANCE:
Aside from the aesthetics appeal that is completely unattached to what the market is used to seeing inside a cold chamber, the new design brought better performance with the same power footprint. At a given time, the project demanded the assistance of ventilation experts and the company managed to get in touch with the Fluid Mechanics Laboratory of the Rio Grande do Sul University (Laeromec). With the execution of the project, the product was completely in sync with the brand slogan: \"Differences that anticipates the future!\". The greatest sales point has become its superior performance and the design reflecting the new technology and superior quality of the company\'s products. \"The company didn\'t expected that the design could take a product seen only as functional to a stage of exeptional performance and finishing. We have reached a consensus that design goes way beyond aesthetics\", concludes the businessman Marcelo Marx.